Why it works
A campaign reaches the people on the list when it goes out, and nobody after.
A welcome sequence reaches everyone who joins this year, and everyone after.
So a point gained here compounds. A point gained on a campaign does not.
- Use it when
- You have one welcome email, or none. One is the most common answer.
- Skip it when
- Never. This is the cheapest work on this site.
- What to watch
- Share of new subscribers who place a first order, and how long it takes them.
- What it costs you
- Writing time, once. After that it runs without you.
Put your own numbers in
There is no figure here for what this does. Nobody knows what it does on your list.
Welcome Flow CalculatorAlso in Convert
Cart recovery
Reaching somebody who already chose the product and then stopped.
Read itJudging a send per person, not per send
Your biggest earner is often your worst performer.
Read itPutting the specific thing first
Whatever gets cut off was never read, so it was never persuasion.
Read itChecking the HTML, not the preview
A preview renders your mistakes exactly as faithfully as your design.
Read it