Most brands run two of the five well. That is usually why growth feels expensive.
- 01CaptureTurning traffic into a contactable person.
- 02ConvertTurning a contactable person into a first purchase.
- 03RetainTurning a first purchase into a second.
- 04ExpandIncreasing value per customer.
- 05ReactivateBringing back the ones who went quiet.
- AI for CRM MarketingThe engine that drives the flywheel.
01
Capture
Turning traffic into a contactable person.
- Where it breaks
- One popup, one offer, shown to everyone at the same moment.
- The number to look at
- New subscribers per thousand sessions, split by where they arrived.
- What measures it
- List Growth Return Calculator
02
Convert
Turning a contactable person into a first purchase.
- Where it breaks
- A welcome sequence that stops after one email.
- The number to look at
- Revenue per subscriber through the whole welcome sequence.
- What measures it
- Welcome Flow Revenue Leak Calculator
03
Retain
Turning a first purchase into a second.
- Where it breaks
- Treating a first time buyer like a prospect who has not bought.
- The number to look at
- The real gap between first and second purchase, measured rather than guessed.
- What measures it
- Replenishment Timing Calculator
04
Expand
Increasing value per customer.
- Where it breaks
- Sending one offer to everyone who has ever bought anything.
- The number to look at
- Revenue per recipient, your best send against your worst.
- What measures it
- Revenue Per Recipient Calculator
05
Reactivate
Bringing back the ones who went quiet.
- Where it breaks
- Sending more often to people who already stopped engaging.
- The number to look at
- Annual list attrition at your current sending frequency.
- What measures it
- Send Frequency Fatigue Calculator