What changes
What is going wrong
- Automated messages are a small share of sends and a large share of revenue.
- That ratio is the most reliable signal I know of. When automations are a tiny fraction of sends, the channel is running at partial capacity.
- Most brands have a welcome email, an abandoned cart, and a gap.
What you have at the end
- Flows built for the moments that matter, in order of what they earn
- Timing set from your own repurchase data, not a default
- The share of sends that are automated, and the share of revenue they carry
- Something that keeps working while you do other things
What I do about it
I find which moments in your customer's life deserve a message, then build for those.
I measure the real gap between first and second purchase rather than guessing a delay.
I build the flows nobody builds. Replenishment, winback, the second purchase, the quiet lapse.
I use AI where it removes work, not where it removes judgement.
Check this yourself, free
Built from the same method. No account, and nothing you type is stored.
- Retain
Flow vs Campaign Calculator
What share of your revenue arrives without you, priced per thousand messages.
Use it - Convert
Welcome Flow Revenue Leak Calculator
What one point of welcome sequence conversion is worth, across every subscriber.
Use it - Retain
Replenishment Timing Calculator
The day your reorder reminder should send, and how long your customer currently goes without.
Use it