Four numbers. The conversion rate is the one to estimate honestly.
Convert
What one percentage point of conversion is worth
$15,792
A year. That is $1,316 a month, and it applies to every subscriber you get from now on.
Show me where the revenue isWhy this one is different from every other send
Your welcome sequence is the only thing you send that reaches every single subscriber. A campaign only reaches people who were already on the list when it went out.
So a point gained here applies to all 16,800 people who join this year, and to everyone who joins after that. Improving it once keeps paying without being sent again.
You have one email doing all of it
That single email currently carries $5,264 a month on its own.
A second email does not have to match it to be worth sending. It only has to earn more than nothing. It reaches people who already said they want to hear from you.
- Per subscriber
- $3.76
- What the sequence earns from each person who joins.
- Sequence, a year
- $63,168
- At 4.0% conversion across 16,800 subscribers.
Everything here runs in your browser. Your numbers are never sent anywhere, not to me and not to anyone else.
How this is calculated, and what to put in
Why this sequence is not like the others
Your welcome sequence is the only thing you send that reaches every subscriber. A campaign reaches the people already on the list. It reaches nobody who joins later.
That difference is the whole argument. A point gained here applies to everyone who joins this year, and everyone after. You never send it again.
How this is calculated
Conversion rate times average order gives revenue per subscriber. Multiply by monthly intake for the monthly figure.
The headline is one percentage point of conversion. Across a month of new subscribers, at your order value. Everything else is that figure over different spans.
What to put in
- Emails in the sequence
- How many arrive automatically after someone subscribes. One is the most common answer, and it is not embarrassing. It is the cheapest thing on this site to fix.
- Share who buy from it
- Of people who subscribe, how many order because of the sequence. Not those who would have anyway. Estimate honestly rather than generously; the number is for you.
What to do with the answer
Compare one point against the cost of writing two more emails. The comparison is usually not close. Writing is a one time cost, and the sequence runs by itself afterwards.
If your sequence is one email, do not plan a nine part epic. Add a second, watch it for a month, then decide about a third.