What changes
What is going wrong
- Total revenue rewards whichever list is largest. So a broad send looks like a top performer while earning least per person.
- That one distortion hides most of what is wrong with a program.
- The result is a busy calendar and a number that does not move.
What you have at the end
- Every send ranked by what it earns per person, not in total
- The gap between your best and worst, stated as a multiple
- Sequences rebuilt in order of what they cost you today
- A calendar with a reason behind each date
What I do about it
I measure revenue per recipient, send by send, so size stops flattering a weak message.
I find the gap between your best send and your worst. Then I close it from both ends.
I rebuild the sequences that run without you first.
I write for the person, not the segment name. A segment is a routing rule, not a personality.
Check this yourself, free
Built from the same method. No account, and nothing you type is stored.
- Expand
Revenue Per Recipient Calculator
Which of your sends earns most per person, and the gap to your worst.
Use it - Convert
Subject Line Checker
Where it gets cut off, and whether your preview text is doing any work.
Use it - Reactivate
Send Frequency Fatigue Calculator
What your sending frequency costs you in people a year, and where losses overtake additions.
Use it