Free

CRM Score

CRM marketing is the emails and texts a brand sends its customers. Answer a few quick questions about yours. You get a score. You get a short list of the changes that will drive the most sales.

Start my CRM ScoreAbout two minutes. No account.

Example result for a skincare brand at $1.4MSample
62/100

New customers arrive fine. Most never place a second order.

Capture71
Convert78
Retain41
Expand55
Reactivate38
First fix: a message after the first order.Estimated from this brand’s own answers, not a benchmark.

What comes back

Three things, in two minutes.

  • 01

    A score for each of the five stages

    Measured against what a complete program does, never against an average of strangers.

  • 02

    The one stage that can add most

    The average hides it. The weakest stage is the headline, because that is the one that can add most.

  • 03

    The first thing to change

    One sentence, and the page that explains it. A score with no next action is a number.

Score my programSaved, dated, and yours to send on.

Why this is not scored against other brands

Every score here is measured against what a complete program would do. Not against an average of strangers.

Your list is not their list. A number telling you where you sit against other people says nothing about Monday.

Why the weakest stage is the headline

An average across five stages hides the one that can add most. Finding it is the entire point of asking about all five.

Run it again in three months and the two runs sit side by side. The direction matters more than the number.

Ran this before?

Put in the address you used. I will send back every result saved to it.

10 questions. Two minutes.

No account, and the score is yours whether or not you leave an address.