What changes
What is going wrong
- Text is intimate. The same message that works in an inbox reads as an intrusion on a phone.
- Most programs send too often, at the wrong hour, to everyone at once. Then they conclude the channel does not work.
- The rules are also stricter than email, and getting consent wrong is expensive.
What you have at the end
- A consent path that holds up to scrutiny
- Triggered flows, not a send calendar
- Frequency set against attrition, not against appetite
- Cost per conversion by channel, so the comparison is real
What I do about it
I build the consent path first, documented, because the rules here have teeth.
I trigger on behavior rather than on a calendar. A cart left open is a reason; a Tuesday is not.
I set frequency against what each subscriber is worth to you.
I measure cost per conversion against email. You see where the next dollar belongs.
Check this yourself, free
Built from the same method. No account, and nothing you type is stored.