- Two decades
- Running email and text programs
- Fortune 500
- The scale those programs ran at
- Any platform
- The method is the product, not the tool
- One business day
- How long a reply from me takes
What you get from me
A system instead of a calendar. Most programs are a queue of sends with no structure underneath. I replace that with the five stages of the flywheel. Every message gets a job, and you can see which stage can add most.
Then I show you the numbers that prove it. Not vanity figures. The ones that move revenue.
Why listen to me
Two decades in marketing. I currently hold a Sr Director, Digital Marketing role at a digital experience agency. Before that, two decades of email and text programs at Fortune 500 scale.
I have shipped these programs for brands you would recognize. I do not publish what I did for them. I would not publish what I do for you either. Confidentiality is not a marketing asset.
I am also a builder. I design, I write, and I ship code. That matters here because the work is no longer just strategy. It is systems, data and AI. I would rather build a thing than describe one.
How I work
- Platform agnostic. The method is the product; the platform is the wrench.
- Revenue first. If a metric does not trace to money, I do not report it.
- Plain language. If you would not say a word out loud, I will not write it.
- Every figure carries its source. No exceptions.
What I do not do
I do not run social media. I do not sell you a six month roadmap before anything ships. I never name a brand alongside the work I did for them.
