What changes
What is going wrong
- Most programs are a queue of sends with nothing underneath. Each one is fine. Together they are not a system.
- Without structure you cannot tell which stage can add most. So you optimize whatever you looked at last.
- That is why growth feels expensive. You are paying to acquire people through a system that loses them later.
What you have at the end
- Your program mapped to the five stages, with the gaps visible
- The stage that can add most, named and sized
- A sequence of work ordered by return, not by tidiness
- A map you can run without me
What I do about it
I put the five stages of the flywheel underneath what you already send.
Every message gets one job and one stage. If it has neither, it goes.
I find the stage that can add most today. I start there rather than at the beginning.
I leave you the map, so the next decision does not need me.
Check this yourself, free
Built from the same method. No account, and nothing you type is stored.
- Expand
Segment Gap Finder
Which parts of your list get nothing, ordered by nearness to buying.
Use it - Convert
Abandoned Cart Recovery Calculator
What one percentage point of cart recovery is worth to you, monthly and yearly.
Use it - Expand
OSCAR CREST Prompt Builder
Ten labelled parts in a fixed order. The order is the framework.
Use it