Why it works
A dashboard sorted by revenue puts the largest send at the top.
The largest send is usually the one going to everybody on a date.
Divide by the people who received it and the order frequently reverses.
- Use it when
- You rank sends by total revenue, which is the default everywhere.
- Skip it when
- Your sends all go to similar sized groups. Then the two rankings agree.
- What to watch
- Revenue per recipient on every send, over one window applied to all of them.
- What it costs you
- The worst performer is usually the one nobody wants to touch.
Put your own numbers in
There is no figure here for what this does. Nobody knows what it does on your list.
Revenue Per Recipient CalculatorAlso in Convert
The welcome sequence
The only messages that reach every subscriber you will ever have.
Read itCart recovery
Reaching somebody who already chose the product and then stopped.
Read itPutting the specific thing first
Whatever gets cut off was never read, so it was never persuasion.
Read itChecking the HTML, not the preview
A preview renders your mistakes exactly as faithfully as your design.
Read it