Why it works
The hard part of selling has happened. They picked the thing.
What stopped them is usually shipping cost, a payment problem or an interruption.
So the job is removing the obstacle, not selling the product again.
- Use it when
- Anything is abandoned at all, which is everywhere.
- Skip it when
- You have no way to see an abandoned basket. Fix that first.
- What to watch
- Recovered orders as a share of abandoned baskets, month over month against yourself.
- What it costs you
- A discount offered too early trains people to abandon on purpose.
Put your own numbers in
There is no figure here for what this does. Nobody knows what it does on your list.
Abandoned Cart Revenue CalculatorAlso in Convert
The welcome sequence
The only messages that reach every subscriber you will ever have.
Read itJudging a send per person, not per send
Your biggest earner is often your worst performer.
Read itPutting the specific thing first
Whatever gets cut off was never read, so it was never persuasion.
Read itChecking the HTML, not the preview
A preview renders your mistakes exactly as faithfully as your design.
Read it