Why it works
A preview shows what the HTML says, and so does the inbox.
If the HTML is wrong, both show the same wrong thing.
You are looking at the layout while the two real problems sit in the source.
- Use it when
- Before every send, which is the point.
- Skip it when
- Your platform already blocks a send on these. Few do.
- What to watch
- Unfilled merge tags and any link pointing somewhere only you can reach.
- What it costs you
- Two seconds, and the discipline to do it when you are late.
Put your own numbers in
There is no figure here for what this does. Nobody knows what it does on your list.
Pre-send CheckAlso in Convert
The welcome sequence
The only messages that reach every subscriber you will ever have.
Read itCart recovery
Reaching somebody who already chose the product and then stopped.
Read itJudging a send per person, not per send
Your biggest earner is often your worst performer.
Read itPutting the specific thing first
Whatever gets cut off was never read, so it was never persuasion.
Read it