Why it works
Every extra send earns something and costs something.
The cost is unsubscribes and complaints, and both remove a person permanently.
Where the two lines cross is your ceiling. It is yours, not anybody else's.
- Use it when
- You are considering sending more, or somebody has asked you to.
- Skip it when
- You send once a month. The ceiling is not your problem yet.
- What to watch
- People lost per send against people added, over a normal month rather than your best.
- What it costs you
- Sending under your ceiling leaves revenue on the table, and the ceiling moves.
Put your own numbers in
There is no figure here for what this does. Nobody knows what it does on your list.
Send Frequency Calculator