Why it works
Receiving providers judge your mail by how people treat it.
A group that never opens anything drags that judgement down for every message.
Mailing them less is how the rest of your list keeps arriving.
- Use it when
- You send everything to everybody and your placement has softened.
- Skip it when
- Your list is small and new. There is not enough history to judge anyone on.
- What to watch
- Your own deliverability over the weeks after you change it, not on the day.
- What it costs you
- You will send fewer messages, and the revenue from those messages goes too.
Put your own numbers in
There is no figure here for what this does. Nobody knows what it does on your list.
Segment Gap Finder