Why it works
Cost per message is the figure everyone reaches for. It settles the question before anyone looks.
A channel that costs more and sells more is not one that only costs.
Profit per message charges each channel its cost, and credits what it earns.
- Use it when
- Somebody has argued that text is too expensive, or that email is free.
- Skip it when
- You have no consent to text anyone. Get that first, properly.
- What to watch
- Profit per message on each channel, and the rate text must reach to beat email.
- What it costs you
- Text reaches people in a way email does not, so getting it wrong costs more.
Put your own numbers in
There is no figure here for what this does. Nobody knows what it does on your list.
Text Against Email Calculator