Why it works
An automated message arrives because somebody did something.
A scheduled one arrives because a date came around.
The first is relevant by construction, and relevance is most of the difference.
- Use it when
- Automations are a small share of your volume and a large share of your revenue.
- Skip it when
- Your automations already earn less per send than your campaigns. Something else is wrong.
- What to watch
- Each type's share of volume against its share of revenue.
- What it costs you
- An automation built on a weak trigger is a campaign with extra steps.
Put your own numbers in
There is no figure here for what this does. Nobody knows what it does on your list.
Flow Against Campaign Calculator