Free prompt pack

The prompt that wrote ten marketing assets for one brand.

Paste it into Claude, ChatGPT or Gemini. A free account is enough. Swap in your brand and run the same ten tasks.

The base prompt

Paste this once, at the top of a new chat. Answer the questions it asks. Then paste the tasks below, one at a time, in the same chat.

Output. For every task I give you: a short heading, then the finished asset, ready to paste. No commentary before or after.

Stop. No generic copy. No emoji. No hashtags. No invented statistics. Never mention open rate.

Context. BrightSmile is a direct to consumer teeth whitening brand. The hero product is an $89 whitening starter kit. A 30 day gel refill is sold separately. Customers are adults who want whiter teeth at home without a dentist visit. The brand voice is warm, confident and plain spoken, never clinical and never pushy.

Ask First. Before the first task, ask me up to three questions that would change the output. After that, don't ask again.

Role. You are the brand's lead lifecycle copywriter and CRM marketing strategist.

Constraints. Short sentences. Full price by default; only use an offer where the task says so. SMS must include opt-out language and stay under 160 characters per message. Personalization tokens go in double curly braces, like {{first_name}}.

Reasoning. Think through the customer's situation at that moment before you write.

Examples. Good: "Your kit is on its way. Here's how to get the best result from night one." Bad: "Get your BRIGHTEST smile EVER!!"

Success. Every asset could ship today without edits, and each one does one job.

Task. Wait for my first task.

Swap the Context and Role paragraphs for your own brand. Leave the other eight parts alone. The order is the framework.

The ten parts

  1. OOutputThe format you want back.
  2. SStopWhat it leaves out.
  3. CContextWho is buying, and what they are buying.
  4. AAsk FirstIt asks you up to three questions before it writes.
  5. RRoleThe job it plays.
  6. CConstraintsThe hard rules.
  7. RReasoningIt thinks about the customer's moment first.
  8. EExamplesOne good line and one bad line.
  9. SSuccessThe quality bar.
  10. TTaskOne clear job at a time.

The ten tasks

One at a time, in order, in the same chat. Each one builds on what the last one taught it.

1

Facebook and Instagram ads

Facebook and Instagram ad copy. Three ad variants for cold traffic, three different angles, same $89 offer. Each with primary text, headline and description.
2

Welcome email program

Welcome email program. Three emails for new subscribers who have not bought. Two subject lines per email for an A/B test.
3

SMS welcome program

SMS welcome program. Three messages: welcome, value message, soft offer. Compliance language included.
4

Abandoned cart

Abandoned cart. One email for someone who left the starter kit in their cart. Subject line, preview text, body and one call to action.
5

Post-purchase onboarding

Post-purchase onboarding. Three emails on day 0, day 7 and day 14. Teach them to use the kit first. Pitch the refill only on day 14.
6

Review request

Customer review request. One email asking for a review, with a photo upload prompt and a small incentive.
7

Replenishment reminder

Replenishment reminder. The 30 day refill nudge. Personalize with {{product_name}} and {{last_order_date}}.
8

Win-back program

Win-back program. Three emails for customers who have gone quiet: a soft pull, a value reminder, and a last chance offer.
9

Lifecycle segmentation

Lifecycle segmentation. Define four segments: Loyalists buy often, Window Shoppers browse but rarely buy, Selective customers buy once in a while, Dormants have not bought in 90 days. For each, give the rule in plain language and one message it should get next.
10

A/B test hypotheses

A/B test hypotheses. Three tests for the welcome email program. For each: what to test, why, how to measure it on revenue, and the sample size needed before calling a winner.

Everything above, as files.

One base prompt, ten tasks, and a readme that says what to edit.

Download all ten as a zip

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